According to IBM, as part of their Smarter Commerce initiative-Digital Analytics Benchmark, "shoppers once again took full advantage of early promotions this holiday season". Online consumer spending increased by 17.4% on Thanksgiving and 20.7% on Black Friday over the prior year.
Purchases made using a mobile device increased with 24% of consumers using a mobile device to visit a retailer's website, compared to 14.3% in 2011.
Here's a interesting statistic. Some very savvy consumers shopped in store,online and on mobile devices all at the same time to search for the best bargains.
It is clear, the increased use of mobile devices to shop and purchase is here to stay, for Black Friday or any day we are looking for products or services to buy. Mobile use is becoming mainstream for e-commerce shopping.
Mobile technology and the incredible growth of demand is revolutionizing the way we shop. This growth offers a very real opportunity for retailers to market their products and services from eCommerce as well as generate more in-store traffic by increasing their online presence. For the consumer mobile use shopping is convenient and efficient to determine product availability, price comparisons and ease of purchase.
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