Google has just launched a feature applicable to the Google Plus Local Maps you may have for your business. Now, on a trial basis through 12/31/2012, you can show customers your offers on their mobile maps.
If they are looking for a restaurant and hover over your map location and tap it - your offer comes up. For example in the restaurant scenario it might show free dessert with the purchase of an entree, or 10% off. Customers simply show you the offer on their phone when they come to your location and you apply the discount at checkout.
As we all know, people are using their phones, more and more to find what their looking for locally - a restaurant, a nearby futon store, or a flower shop. Your business benefits from increased customer awareness of what you do where you do it and provides customers an incentive to visit your establishment.
If you are an existing Site Smart customer all you need to do is select the type of offer, decide how long you want to run it and contact Site Smart so we can update your Google Plus Local account.
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Saturday, November 24th is national "Shop Small Day". So get your specials to us ASAP!
Tuesday, November 13, 2012
Monday, November 5, 2012
First Impressions Are Lasting Impressions
I had a bad head cold last week and stayed home. In between taking medicine and naps, I surfed the internet. I came across a great article about the power of making a great first impression. When humans meet eyeball to eyeball it takes just a quick glance, consisting of 2-3 seconds, to evaluate each other when they meet. In this short time, each person forms an opinion about each other based on appearance, body language, demeanor, mannerisms, and how they are dressed. These first impressions are lasting and can be nearly impossible to reverse or undo.
As a result, one can only conclude first encounters are extremely important and set the stage for any relationship that follows. This stuff is not new but I think sometimes it is misplaced by all of us.
As a internet marketing consultant, my mind immediately applied the concept of the first impression to a visitor on the internet who views a website for the first time. I wondered how fast a first impression was made and what were the factors affecting that impression.
I never gave it much thought before as to all the things our website designers at Site Smart Marketing employ, to consistently make a great first impression on a website. I only knew that I always liked the aesthetics of the work they did when the project was completed.
I started surfing the internet again and simply put in the Google search field website first impressions.
I found some interesting facts from The Science Daily from a test performed on a group using an eye scanner when they first viewed a number of websites.
1. When viewing a website it takes users less than two-tenths of a second to form a first impression.
2. It takes about 2.6 seconds for a user's eye to land on that area of a website that most influences their first impression.
3. The website sections that drew the most interest from viewers tested, in ascending order based on time spent, were:
The company's logo
The main navigation menu
The search box
Social networking links to sites such as FaceBook and Twitter
The site's main image
The site's written content
The bottom of a website page
The test participants recommended the main color and background color be pleasant and attractive, and the contrast of the text color should be such that it is easier to read. The subjects in the study also indicated the use of images was also an important factor in web design.
With my new insight and a review of the websites our web designers build, I have a new appreciation for what our Site Smart web designers have to consider in building a website that creates a great first and lasting impression.
Bob Bratton
As a result, one can only conclude first encounters are extremely important and set the stage for any relationship that follows. This stuff is not new but I think sometimes it is misplaced by all of us.
As a internet marketing consultant, my mind immediately applied the concept of the first impression to a visitor on the internet who views a website for the first time. I wondered how fast a first impression was made and what were the factors affecting that impression.
I never gave it much thought before as to all the things our website designers at Site Smart Marketing employ, to consistently make a great first impression on a website. I only knew that I always liked the aesthetics of the work they did when the project was completed.
I started surfing the internet again and simply put in the Google search field website first impressions.
I found some interesting facts from The Science Daily from a test performed on a group using an eye scanner when they first viewed a number of websites.
1. When viewing a website it takes users less than two-tenths of a second to form a first impression.
2. It takes about 2.6 seconds for a user's eye to land on that area of a website that most influences their first impression.
3. The website sections that drew the most interest from viewers tested, in ascending order based on time spent, were:
The company's logo
The main navigation menu
The search box
Social networking links to sites such as FaceBook and Twitter
The site's main image
The site's written content
The bottom of a website page
The test participants recommended the main color and background color be pleasant and attractive, and the contrast of the text color should be such that it is easier to read. The subjects in the study also indicated the use of images was also an important factor in web design.
With my new insight and a review of the websites our web designers build, I have a new appreciation for what our Site Smart web designers have to consider in building a website that creates a great first and lasting impression.
Bob Bratton
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